Systemizing the Rs 1,039 billion OOH sector
Out-of-home media (OOH media), worth Rs 1,039 billion in market size, is highly unorganized and out-of-date. Acquiring any information related to outdoor advertising is a daunting task. The duplicity of information, varied prices for the same space, and lack of information regarding traffic are some of the major problems that riddle the sector. In a nutshell,
Influencer marketing
Influencer Marketing Influencer marketing is a term used to describe the process of using people with a large, relevant online following to endorse brands and drive awareness. In this article, we will look into how influencer marketing works, why it’s so effective, and how to get started. The influencer marketing has been the
Branding importance
Why is branding important? Branding plays an important role in creating something different than others because consumer would have identified the company through the brand. Online marketing is a tool that helps the firms to enhance their businesses as it brings convenience to most people all over the world. The objective of a firm is
SMS Marketing
SMS Marketing Short message service (SMS) marketing is a form of marketing that businesses use to send promotions to customers via text messages. In other words, SMS marketing is the same thing as text message marketing. Some tips to ace sms marketing Be mindful of the timing of your messages. Unlike email,
Email Marketing
Email Marketing Email marketing is a type of direct marketing that uses personalized emails to educate your email list about your product or services. It can also be used to convince your email list to take a specific action like making a purchase, booking a demo, signing up for a trial or registering for
The Advantages & Challenges of ATL
One of the most common terminologies used in marketing, especially when talking of promotions mix, is Above the line marketing or below the line marketing. Any brand which wants to have mass appeal, has to use the Above the line marketing techniques. This is because this technique is meant for products which have a mass
Digital Signage
Those colored eye-catching light-boxes illuminating the city informing the people about the brand are the window to the engaging smart advertising solution using the Light Emitting Diodes (LED s). Although there are many conventional advertising platforms like radio, television, newspaper and hoardings but due to their repetition and boredom, people want something creative, something they
How Analytics help in making Business?
Expanding a business is a big challenge.Every decision made today has a significant impact on the future of that organization. The rate at which a company responds to challenges in the present and the future is what determines their rate of success. Successful business owners know the needs of their ideal customers.This includes collecting and
What are emerging technologies in Advertising?
Advertising is changing day by day, technology will continue to shape future of advertising it seems this will be a positive change. A more personalized, automated, measurable, immersive and quicker future awaits for the world of advertising. It won’t feel like advertising. It is very tough to impress consumers & gain there attention now a
INFOGRAPHICS: Graphic Based Information
Future is moving towards the illustrations. It does not require any language or grammar to pass the required information. India is a diverse country, it has thousands of languages spoken throughout the country at the same time. It is not possible to convey any information in such a vast variety of language. Drawing, pictures, graphs,